With over 25 years in the financial services industry, Simon Hoyle has built a career centered around one mission: helping advisors thrive. It all started with a temporary role at AIM Funds, which quickly turned into a passion for supporting financial professionals. From marketing specialist to managing an award-winning sales desk, Simon's main focus has beeneducating advisors and enhancing their practice experience.

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His advisor-first mindset led him to launch a recruiting career at NEXT Financial—an independent broker-dealer built by advisors, for advisors. He later brought his deep industry insight to leadership roles at Cambridge Investment Research, Kestra Financial, and Securities Service Network (now Osaic), gaining a unique perspective across firms of all sizes.

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Today, as founder of RIA Choice, Simon combines his expertise with a commitment to independence, transparency, and fiduciary-focused consulting. His goal is simple: to be a trusted guide and advocate for advisors navigating a changing landscape.

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Simon believes in serving with care, leading with integrity, and putting advisors’ best interests first.